If  you want to be relevant today in your clean beauty business including eco-friendly packaging into your current business is a must-have.

Savvy consumers are incredibly aware of how their purchases impact the environment. They want quality that’s also environmentally friendly, their purchases are aligned with their values and so is their wallet.

In this comprehensive guide, I’ll explore the latest options and innovations in eco-friendly packaging for 2024 and how businesses can adopt these practices to stay competitive in today’s ever-increasing sustainable marketplace.

The Importance of Eco-Friendly Packaging

Eco-friendly packaging may have been dismissed as a trend, but this one is here to stay. It’s now become a necessity not only to compete in the marketplace but to reduce waste. Traditional packaging methods often rely on non-biodegradable materials such as plastic which can take hundreds of years to break down in the environment.  

Landfills overflowing with waste pose a huge threat to wildlife and the environment. Only 9% of plastics are recyclable which means most will end up in a landfill or the ocean. By incorporating eco-friendly packaging, your waste significantly decreases which reduces your carbon footprint and protects the planet for future generations. Just think of it this way, when animals of any kind, whether fish, fowl, or beast. If you eat any of these, you’re ingesting what they eat too.